Introduction to Individual Giving
Presenter: Candid
Cost: Free
Historically, in the United States, individual giving has been the biggest source of private giving, far outpacing foundation or corporate giving. According to Giving USA, “American individuals, bequests, foundations, and corporations gave an estimated $449.64 billion to U.S. charities in 2019,” and, of that, individual giving “totaled an estimated $309.66 billion,” representing 69% of total giving.
A successful nonprofit organization has diversified funding streams, and individual donors play an important role. If you or your organization is new to individual giving, this webinar is for you. Candid will provide an overview of the fundraising landscape and walk you through the key components of an individual giving program.
Upon completion of this course you should be able to:
- Explain the importance of individual giving in a nonprofit’s fundraising strategy
- Identify key steps for a successful individual giving program
- Draft a plan to start or improve your annual individual giving program
Intended audience:
- Fundraising & development staff
- Board members
- CEOs, executive directors, upper management
- Grant writers
- Program directors and staff
NDANO offers live in-person and online learning opportunities for nonprofits, often with partners. Members receive discounted rates on all NDANO events. All times are Central unless otherwise indicated.
Do you have a learning opportunity or event for North Dakota nonprofits to add to our calendar? Email NDANO with the details.
